The decal was applied to the background by scribbling on the paper over the decal with a pencil or similar object. It contained a sheet of rub-on dry transfer decals and a background, on which players could place the decals at any place or position on the background the user wished. Presto Magix were usually a comic book formatted set which was sold at stores like Kmart as well as supermarkets in England, Puerto Rico, Canada and the United States. They were known as Presto Magix in the USA where only a handful of the total subjects offered by the other brands were released. These were widely distributed around the world, with the brand name occasionally differing. The impetus for the move was a joint venture undertaken with Gillette to produce Action Transfers under the name Kalkitos.
In 1976, the production of Action Transfers was transferred to Letraset's Italian factory, Sodecor, where offset litho printing was used with transfers for the first time. They were originally made by the Papermate Division of Gillette from 1975-1978. The sets were published by the American Publishing Company of Waterford, Connecticut. Presto Magix (pronounced Presto Magic) was a brand of Action Transfers activity sets popular during the 1970s and 1980s. JSTOR ( June 2016) ( Learn how and when to remove this template message).
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